THE CARE & FEEDING OF YOUR PROSPECTIVE ENERGY CUSTOMER DATABASE: 4 STEPS TO SUCCESS

How to Effectively Maintain and Grow Your Mailing List

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INSIGHTS YOU NEED

Trim the Fat When was the last time you cleaned up your list? Get tips to reduce your bounce rate and battle list bloat.  

Segment Early and Often Explore the power of targeted lists and sub-lists.  

Hone your Topics Get ideas for selecting subject matter that addresses your customer pain points.

Grow Opt-ins The energy industry buying process is long and complex. Learn ways to inform and engage customers all along the way. 


DID YOU KNOW? 

  • The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. 


  • Violating the CAN-SPAM Act can subject organizations to penalties of thousands of dollars.


  • Rent Path reported that only 79 percent of commerical emails land in the inbox.